Challenge Conventions?

So far the modern soap adverts we have analysed have had a surreal theme to it, we are looking to make our advert a cross between this elements but to add more realism. I highly enjoy the adverts that I have analysed but as the brief states that it is for a new soap I feel that we need to convey the characters in much more depth, whilst combining the lighter elements of the existing adverts.

By doing this in some way we will be challenging the conventions of modern soap ads, but focus on plot and characters will hopefully entice audiences more then an advert which glamorises and particular storyline, which the existing ones seem to do.